Drawing inspiration from the brand of viral influencer and blogger Eran Swissa, we incorporated his signature orange and pink hues alongside outlined frames, adapting them to create a more sophisticated dark-mode aesthetic. Design elements, such as thin, bullet-like lines next to titles, were strategically used to emphasize content highlights, reinforcing a sleek and modern visual identity.

We played an integral role in the naming process and were tasked with creating the logo. The name "forreal!" was selected to reflect the brand's commitment to authentic content, while also introducing a playful tone suitable for the world of gossip sites. The ! was then incorporated into the design, serving as both a visually striking element and a tool to highlight key content to draw visitors' attention.