National Library of Israel
The display features 12 moving posters, each offering a unique perspective on the library's diverse content, where texts from the library's main staff are transformed into compelling visual narratives. These texts, which tell various stories and describe the different aspects related to each department, engage visitors whether they view the display from a distance or up close to appreciate the intricate details. This was a collaborative and prolonged effort, crafted by a group of talented graphic designers and animators, each infusing their own tone and style into the project, bringing forth a truly unique project. The result is an immersive visual journey designed to captivate the hearts and minds of thousands of visitors to the National Library of Israel, offering a memorable exploration of the library.
Category
Experience Design
Credits
Creative Direction | Adam Feinberg
Art Direction | Zohar Pomerantz
Design | Zohar Pomerantz, Sahar Mor, Evgeny Kobuziatski, Hen Magia, Jerome Chambon
Animation | Guy Matan Shlomo, Ofir Yeger, Danny Finkelstein
Creative Producer | Liron Zabari
Producer | Marina Lesokhin
Date
2023
The Penultimate Truth
Moving Posters
The 12 moving posters were designed to differ from one another in length, style, technique, and animation, collectively portraying the wealth of content housed within the library.
The expansive screen is divided into 3 sections: the first and third sections showcase alternating moving posters, while the second middle section presents a detailed loop of interchanging facts and figures about the library.
Preshow to movie
The preshow is displayed as both the opening and closing segments of the main movie featured in the library's exhibit. Despite the varied styles and mediums, the preshow and movie seamlessly integrate and complement each other, enhancing the overall viewing experience.
The movie captures the significance of the library through compelling interviews with individuals from various age groups, each sharing their personal insights into the impact of written texts and storytelling.
The Library
The inspiration for each poster came from comprehensive research into the library's departments, tapping into their archives for visual references and assets. Additionally, inspiration was drawn from the library's architectural features, including its captivating shapes, underground levels, textures and colors.
