Category
Experience Design
Credits
Creative Direction | Adam Feinberg, Amit Krasny
Concept & Art Direction | Zohar Pomerantz
Design | Zohar Pomerantz
Animation | Guy Matan Shlomo, Sheli Atias, Max Pechony
3D Animation | Matanel Salzer
Production | Liat Evanchik
Programming | Dreamgon
Date
2024
This interactive product was specially designed for Rafael's exhibits, offering flexibility to adapt to various locations and client needs. Its modular design allows posters to be easily added or removed, ensuring a seamless and customizable experience tailored to any setting.
The sleek touchscreen delivers a fully immersive experience, inviting users to dive into missile details through dynamic data windows, captivating video galleries, and interactive specs that showcase their advanced capabilities per missile—whether on land, sea, or in the air.
Every poster was designed to best showcase a missile and its environment. Inspired by movie posters, they feature a bold focus on the "main character," big titles, and small detailed typography to share extra info about the concept.