Rafael's Missile Series
Rafael challenged us to design an innovative way to showcase their missile series, highlighting each missile's unique technology while presenting them as a cohesive family. Inspired by cinema theater lobbies, the visual design resembles a gallery of movie posters—each offering a preview and inviting visitors to dive into the advanced technologies behind each product. Tapping a poster unveils a tailored experience acting as an "interactive portal," that houses within it technical data, immersive videos, and real-world applications, creating an engaging and visually striking showcase of Rafael’s innovations.

Category

Experience Design

Credits

Creative Direction | Adam Feinberg, Amit Krasny
Concept & Art Direction | Zohar Pomerantz
Design | Zohar Pomerantz
Animation | Guy Matan Shlomo, Sheli Atias, Max Pechony
3D Animation | Matanel Salzer
Production |
Liat Evanchik
Programming | Dreamgon

Date

2024

This interactive product was specially designed for Rafael's exhibits, offering flexibility to adapt to various locations and client needs. Its modular design allows posters to be easily added or removed, ensuring a seamless and customizable experience tailored to any setting.

The sleek touchscreen delivers a fully immersive experience, inviting users to dive into missile details through dynamic data windows, captivating video galleries, and interactive specs that showcase their advanced capabilities per missile—whether on land, sea, or in the air.

The Posters

Every poster was designed to best showcase a missile and its environment. Inspired by movie posters, they feature a bold focus on the "main character," big titles, and small detailed typography to share extra info about the concept.

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